From the web:

 

• Exact-Match Domain Names And Why Investors Value Them (forbes.com) 
• .COM is the Choice of VC Backed Start Ups
• Having a generic/keyword domain can make all the difference: Dresses.com receives 70% type in traffic
• Why I Spent $1.5M on Our Domain. It's A Lot of Money But Worth the Cost 
• Want to Expand Globally? Buy a Global .COM
• What I Learned Spending $1.5M on Sumo.com—article and podcast

 

 

 

 

 

 

Comparing .com names to other advertising formats:

 

$134,000  Avg. cost of prime time broadcast TV 30-second commercial

$150,000 Full-color New York Times Ad

$394,000 Avg. cost of 30-second Ad during "This is Us" on NBC

$3,000,000 4 weeks on Time Square's largest billboard

$7,000,000 30-second Ad avg. during 2024 Super Bowl

 

 

 

 

 

 

 

 

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